Visual rank of your website is as important as your SEO rank.
Users make lasting judgments about a website’s appeal within a split second. This first impression is influential enough to later affect their opinions of a site’s usability and trustworthiness.
What is Visual Mind ?
Visual Mind is an AI engine specifically designed for understanding and scoring visual appearance of a website. Visual Mind has analyzed over a million websites to achieve an accuracy rate of over 97%.
What is Visual Mind Score and why it matters ?
For too long, aesthetics of a website has been dismissed as a superficial concern. That is a mistake. As latest research demonstrates ( See recommended ref) , the visual appeal of a website is tied up with far weightier issues, such as functionality and trustworthiness.
Have you “fast-tested” your website? Remember, you have only fifty milliseconds to impress your visitors. Flash your website to people for a very short period of time and then ask for their opinion. That is the opinion that matters.
Visual Mind score – provides you with a qualitative score about that first impression. It can help you evaluate your website aesthetics and make improvements.
Want to explore more – we recommend
A. Bauerly, M., and Liu, Y. Effects of Symmetry and Number of Compositional Elements on Interface and Design Aesthetics. Int. Journal of Human-Computer Interaction 3 (2008).
B. Cyr, D. Modeling Website Design across Cultures: Relationships to Trust, Satisfaction and E-loyalty. Journal of Management Information Systems 24, 4 (2008)
C. Everard, A., and Galletta, D. How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store. Journal of Management Information Systems 22, 3 (2006)
D. Geissler, G., Zinkhan, G., and Watson, R. The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent. Journal of Advertising 35, 2 (2006)
E. Hall, R. H., and Hanna, P. The Impact of Web Page Text-background Colour Combinations on Readability,Retention, Aesthetics and Behavioural Intention. Behaviour & Information Technology 23, 3 (2004)
G. Lindgaard, G., Fernandes, G., Dudek, C., and Brown, J. Attention Web Designers: You Have 50 Milliseconds to Make a Good First Impression! Behaviour & Information Technology 25, 2 (2006)
H. Michailidou, E., Harper, S., and Bechhofer, S. Visual Complexity and Aesthetic Perception of Web Pages. Proc. Design of Communication (2008)
I. Tuch, A. N., Bargas-Avila, J. A., and Opwis, K. Symmetry and Aesthetics in Website Design: It’s a Man’s Business. Computers in Human Behavior 26, 6 (2010)