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- Here's a professional brief to guide the creation of your logo for iMerchify: Brand Overview & Objective iMerchify is a modern platform enabling creators—such as influencers, brand managers, designers and entrepreneurs—to build custom brands by white‑labeling food products through print‑on‑demand packaging and recipe creation. The objective is to design a logo that communicates empowerment and creativity while capturing core activities: rebranding white‑label goods, customizing packaging, and experimenting with recipes. Target Audience Primary: Creators and business owners looking to launch unique products through white‑label and POD services. Secondary: End consumers attracted to artisanal, custombranded food products. Key Messages & Values Empowerment: Enabling users to create and own their brand identity. Innovation: Modern techdriven platform for custom products. Freshness & Quality: Associated with food and recipe creation. Simplicity & Accessibility: Easytouse tools for nondesigners. Creative Direction Style: Lean into neo‑minimalism with bold contrast—a trend where logos use limited color palettes, negative space and clean geometric shapes to achieve a high‑impact yet restrained look pakfactory.com . Iconography: Combine a stylized food container (jar, bottle or box) with a creative tool (pen nib or cursor) and a natural motif (leaf or sprout). This merges the ideas of packaging, customization and recipe building. Composition: Use negative space thoughtfully so the elements feel integrated rather than cluttered. Avoid literal or cartoonish depictions; prioritize sleek, abstract forms. Color Palette Primary: A vibrant green (symbolizing growth and freshness). Accent(s): One or two complementary hues (e.g. teal, yellow, coral) to provide contrast. Limiting the palette to just a couple bold hues aligns with the neo‑minimalist trend pakfactory.com . Variants: Include monochrome and high‑contrast versions for flexible usage. Tone & Personality Modern & Innovative: Reflecting cuttingedge tech in print‑on‑demand. Fresh & Creative: Suggesting new recipes and bespoke packaging. Approachable & Professional: Accessible to creators of all experience levels. Deliverables Primary logo (full color), simplified icon (standalone mark), wordmark and lock‑up variations. Color specifications (Pantone/CMYK/RGB/Hex). Usage guidelines (clear space rules, minimum sizes, backgrounds, and examples of onpackage placement). Optional: Social media avatars and favicon. Timeline & Process Discovery & Moodboard (1 week): Gather references, explore visual language and color schemes. Concept Development (1 week): Sketch and refine several concepts in line with this brief. Review & Selection (2–3 days): Present concepts to stakeholders and select a direction. Refinement & Finalization (1 week): Polish the chosen concept, create variations, and compile brand assets. Delivery (1–2 days): Provide final files and guidelines. Evaluation Criteria Brand Fit: Does the logo clearly represent iMerchify’s mission of white‑label customization and recipe creation? Simplicity: Is it legible at small sizes and uncluttered? Uniqueness: Does it stand out in the competitive marketplace? Versatility: Does it work across different media (packaging, web, print)? Longevity: Is it trendy yet timeless enough to remain relevant? This brief sets a clear direction while allowing room for creativity. Adhering to these guidelines will help ensure the final logo communicates iMerchify’s core values and resonates with your target audience.
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