Is Trust the True Innovation Underlying Blockchain?

May 23, 2022

Do we have a trust crisis? For decades, trust in varied institutions such as governments, media, and the medicine field have been eroding. Every day, it seems like we come across unscrupulous executives or evasive stories giving us more reasons to distrust corporations and the institutions we have always relied on.

So, do you think we can find hope in technology that allows us to trust one another in new ways and through new institutions?

Twitter recently added a new feature, instead of just a conventional profile photo, it allows users to identify themselves with an NFT picture, which is characterised by a distinctive hexagonal border. An NFT (short for non-fungible token) is a digital commodity, most commonly a picture, whose ownership is documented on a blockchain ledger. For the average customer, this concept is probably useless. Indeed, many entrepreneurs consider NFTs as frivolous and a phenomenon.

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However, the technology that underpins NFTs reminds us of an important aspect of how we live in society. Twitter’s change isn’t just a gimmick; it’s also about trust: people’s faith in new technology, as well as our trust in one another. NFTs are allowing us to trust in new ways based on self-expression.

Trust is now present in every aspect of the modern economy. This may be seen in the money we use, which is backed by the government’s entire ‘faith’ and ‘credit’. New institutions, such as Uber and Airbnb, which allow strangers to ride in our cars or stay overnight in our homes, help to establish trust.

Blockchain technology and its major element, Bitcoin, were designed to shift the focus of trust from centralised institutional authority to decentralised networks. A blockchain allows the storage of a ledger (think of it as a spreadsheet) not just on a single system or computer but among thousands of computers, ensuring that no untrustworthy bad actor can modify the ledger for their own gain. Bitcoin is just a currency in which the quantity of money you own is recorded on a ledger rather than in a stack of paper bills or on a bank’s computer.

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Through NFTs, people assert ownership over a digital item. NFTs can be bought and sold once they’ve been created, with fees going to the blockchain and associated service providers for each transaction. Governments, which already manage ledgers tracking ownership of digital property rights like patents and copyrights, could readily provide such services, but governments are hesitant to accept new technologies.

Because the technology ensures transactions are transparent and shielded from manipulation. Putting NFTs on a blockchain accelerates the process of gaining creators and consumers’ trust in the new upcoming system.

I am sure this question has struck you: Why would we wish to claim ownership of a single instance of a digital image in the first place? Because we are increasingly living in a digital environment. Many of our interactions with others take place online already. People will spend ever more money expressing themselves online—just as they do in the offline world today—as more of our social lives become digitised in the future metaverse.

People may purchase digital clothing for their avatars. In-app purchases, such as digital clothing for a player’s avatar to wear inside the game, are one of the most lucrative sources of video game money. Aloy, a video game heroine, was recently featured on Vanity Fair Italy’s first digital cover.

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Nike has sold virtual shoes to Fortnite players and is now preparing to offer NFTs of shoes that would only exist in the metaverse.

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Clothing is one way we express ourselves by purchasing and wearing it. For the time being, this entails exposing our clothed bodies in public places. When someone buys designer apparel today, they don’t have the right to duplicate it; they just have the right to display and wear it in that single (expensive) instance. There has never been an easy way to purchase a digital designer dress in the same way that we would a physical designer outfit.

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This kind of statement is significant. In a research study conducted by Berger and Joshua, it was found that the brands we buy—indeed, everything we buy—reveal something about who we are and how we choose to portray ourselves to the outside world: our social standing, personality, and trustworthiness. People can generate surprisingly accurate impressions of someone’s personality just by examining the belongings in their bedroom, according to psychological research.

All through history, humans have utilised shared identity—common family, race, religion, and language, but also shared interest in music, movies, or sports teams—as a means to pick who to trust and who not to, thus, whom to engage in business, romance, friendship, and more throughout history.

The new Twitter NFT function is designed to allow Twitter users to further customise their social media profiles, similar to how our clothes are displayed to the public, but with added assurance of their worth. Some criticise NFTs for their high energy costs and contribution to climate change, but these costs are insignificant when compared to the emissions connected with other expressive goods such as rapid fashion.

Now that we have walked through Blockchain technology, NFTs and its application, in my opinion, adapting to blockchain is not a technical challenge. Because it is a societal problem, the solution may not lay in the technological realms, but rather in the psychological aspect of the issue. So the real question is not whether Blockchain works or can work for financial services and other data-intensive industries, but if we as a society want to accept anything as a solution while replacing our existing notions of functioning in that realm.

The word bank has become so synonymous with relying on something that it is no longer a word for a financial organisation. We often use that term casually, “I am banking on you to come through in this”. Banks don’t store just money. They are the keepers of trust. Trust that translates to the confidence that the depositor’s money is safe and no harm will come to it and that money can be made available at any time the depositor wants, hence the liquidation flexibility and safety of money is what makes up for the word ‘Bank’.

Hence, adaptation to this new technology is not just technical in nature rather it’s very much psychological.

Conclusion

Humans have long relied on institutions (such as banking, courts, or religion) to help them cooperate through establishing confidence. Building new institutions takes time, but blockchain-based technologies can help speed up the process by incorporating NFTs. The NFT, a new blockchain technology, is frequently regarded as frivolous, but it is actually part of a lengthy history of trust building. It can be used in the same manner that fashion is used in the real world: to signal identification in the digital metaverse.

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Web 3.0 Marketing 101: Introduction to Digital Promotion in a New Platform

So you’re ready to take your business to the next level in this digital age? Great plan. A whopping 80% of Americans are now active internet users, and businesses with a strong online presence are more likely to succeed.

You may be asking yourself, ‘how can I stay ahead of the curve and make sure your business is visible on the web?’ The answer. Web 3.0 marketing.

Not sure what that is yet? Don’t fret! We’re giving you a heads up on all things Web 3.0 Marketing – from what it is to how it will impact your business and even some tips for getting started.

Let’s dive in!

What is Web 3.0 Marketing?

Let’s take the tech company Dialpad as an example. They sell Dialpad contact center softwareto their customers. In the past, they may have used traditional marketing tactics like TV ads, print ads, and billboards to
their products. However, today, they can now use web 3.0 marketing technologies such as chatbots, machine learning algorithms, and semantic analysis to better understand their customers’ needs in real-time. This allows them to create more effective marketing campaigns and ultimately, boost sales.

What happened to Web 1.0 and 2.0?

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In order to understand web 3.0 marketing, it’s essential first to understand its predecessors – web 1.0 and web 2.0. Let’s take a look at the evolution of web.

Web 1.0 was the first generation of the internet, and it was mostly static content with very little interactivity. Websites were typically one-way communication channels, where businesses would push information out to customers without much opportunity for feedback. For example, say you wanted to find alternatives to phone.com, you would simply search for this information on Google and read the results. There was very little interactivity or personalization in web 1.0 marketing – it was a far cry from today’s web 3.0 marketing landscape.

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Web 2.0 emerged in the early 2000s, and it brought with it a new level of interactivity and collaboration. Social media platforms like Facebook and Twitter changed the landscape of the internet, and businesses now have to learn how to engage with their customers in a two-way conversation.

Now, these alternatives to phone.com are more readily available, as users can find information about different brands and products on social media platforms, comment on their experience, and even share it with others. It was a turning point in online marketing and promotion that allowed businesses to engage with customers in a much more dynamic way.

Key Features of Web 3.0 Marketing

Semantic Web

One of the most exciting features of web 3.0 marketing is semantic web, which can leverage artificial intelligence to analyze and make sense of huge amounts of data in real-time. This means that businesses can get a much more accurate understanding of their customers’ needs and wants, allowing them to create truly personalized interactions, promotions, and content based on this data.

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Artificial Technology

Speaking of artificial intelligence, this technology is playing a big role in web 3.0 marketing. AI-powered chatbots are being used by businesses to interact with customers in a more natural way, and machine learning algorithms are being used to create more targeted and effective marketing campaigns.

Blockchain Technology

Blockchain technology is another key feature of web 3.0 marketing, and it’s one that has the potential to revolutionize online advertising. Blockchain is a decentralized database that allows for transparent and secure transactions between two parties. This could potentially disrupt the current online advertising model, which is plagued by issues like fraud and a lack of transparency.

With blockchain technology, advertisers and publishers can connect directly, with no centralized advertising platform or middleman involved. This means that the entire process of buying and selling advertising is more efficient and transparent, leading to better results for advertisers and publishers alike.

Ways web 3.0 will impact business

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There are many ways that web 3.0 is set to change the face of online marketing and promotion, and businesses will need to be prepared for these changes in order to stay competitive.

One key trend is the rise of artificial intelligence and machine learning algorithms. These technologies allow businesses to collect data about their customers on a much broader scale than before and to use this data to create more personalized experiences. This technology allows businesses to leverage emotional intelligence and create targeted marketing campaigns based on a wide range of factors, such as location, demographics, and previous browsing history. After all, humans are depth-sensing machines, so your website should be too.

Another big trend is the development of semantic web technologies. This refers to ways of structuring data so that machines can better understand it and use it for specific purposes. For example, semantic data mining allows businesses to extract insights from customer data more easily and to use that information in their marketing efforts.

Finally, another important trend is the rise of chatbots and other interactive communication tools. These allow customers to have conversations with businesses in a much more natural way, which can greatly improve engagement levels.

Overall, web 3.0 is set to change the way businesses engage with their customers, and those who are not prepared may fall behind in the competitive landscape. It’s essential for businesses to understand these changes and to adapt their marketing strategies accordingly in order to stay ahead of the curve.

7 tips to prepare your business for web 3.0 marketing

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1. Get to know your customers better

In order to create more targeted and personalized marketing campaigns, you need to have a deep understanding of your target customer base. Use data mining and analysis tools to learn more about their demographics, interests, and needs.

For example, if you’re a business leader who wants to knowhow to promote affiliate marketing linkswith social media, the first step would be to understand your target customer. What social media platforms do they use? What kind of content are they interested in? What needs do they have that your product or service can address?

2. Use data to create targeted marketing campaigns

As mentioned above, one of the key features of web 3.0 is the ability to collect and utilize data in powerful ways. Utilize tools like artificial intelligence, machine learning algorithms, and semantic web technologies to understand your customers and create more targeted marketing campaigns.

Some of the most popular uses of these technologies include creating search engine marketing (SEM) campaigns using semantic data mining techniques or launching chatbots to communicate with your customers in a personalized, interactive way.

3. Experiment with new communication tools

Web 3.0 is all about interactivity and collaboration, so it’s important to experiment with new communication tools that facilitate this kind of interaction. Some popular examples include chatbots, social media platforms, and messaging apps.

Chatbots and other new technologies are also great for team morale as they help employees stay connected and engaged in a more efficient way, streamline workflows, and are a great way to avoid overworking employees.

4. Create a seamless customer experience

In order to keep your customers engaged, it’s important to create a cohesive and seamless customer experience across all channels. This means that your marketing campaigns should be consistent across all platforms and that your customer service should be equally responsive and helpful no matter how customers choose to interact.

5. Stay up-to-date on emerging trends and technologies

In order to stay competitive in the digital landscape, it’s essential to always be on top of new trends and developments that may impact your marketing efforts. If you have your own app, you should know about scripted and unscripted tests through software like testrail Or, if you manage a website, you should be using Google Analytics and other webmaster tools to track your site’s performance.

The best way to do this is by subscribing to relevant blogs and industry newsletters, attending conferences and webinars, and conducting regular research.

6. Invest in the right tools and resources

Finally, in order to be successful with web 3.0 marketing, it’s important to invest in the right tools and resources. This includes both technology and human resources. Make sure you have the right team in place to help you execute your marketing campaigns and that you’re using the best tools available to help you collect and analyze data.

7. With Great data comes great responsibility.

Utilize data ethically and responsibly in order to create a positive customer experience while also protecting the privacy of your individual customers and their personal information. The same way you would use call recording disclosure when recording a phone call, communicate how you intend to use the data you collect and ensure that your customers feel comfortable sharing their information. This may involve creating clear privacy policies or obtaining consent before collecting data.

Final Thoughts

As we move into the next era of the internet, it’s important for businesses to understand how web 3.0 marketing can be used to their advantage. By utilizing data and new technologies, businesses can create more targeted marketing campaigns, experiment with new communication tools, and create a seamless customer experience.

Additionally, it’s important to stay up-to-date on emerging trends and invest in the right tools and resources in order to be successful with web 3.0 marketing. So, whether you’re an entrepreneur or an established business, now is the time to start preparing for this exciting new shift in digital promotion!

Experience Web 3.0 for the first time with Myraah. Store your Files, Images, Videos, Websites, Data and NFTs on secure & distributed storage. Built for speed and simplicity, Myraah’s Web3 storage solution is paving the way for a more resilient internet.

Good luck and happy marketing!

Authored by:

Grace Lau – Director of Growth Content, Dialpad

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered VoIP phone systems for small business for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Grace Lau also published articles for domains such as Tapfiliate and Easy Affiliate. Here is her LinkedIn

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How To Use A Clickbait Thumbnail The Right Way

May 5, 2022

Believe it or not, clickbait thumbnails can make or break your youtube and social media platforms video
content.

When people are browsing content online (especially on their phones), they tend to be picky and scroll past
anything that doesn’t quickly grab their attention. That’s why thumbnails are huge deciding factors in
whether a video is worth watching or not.

Statista.com reports 228.8 million video viewers in 2018 and predicts 248.9 million
viewers in 2022. That’s a great big chunk of the online audience right there.

So whether you’re a video creator for a Youtube channel offering online practice tests, or monetizing video streaming for B2B services, an eye-catching thumbnail can mean the difference between getting lost
in a platform’s algorithm or standing out in a crowd of videos.

And what’s the most common strategy to get attention on online videos?? A clickbait thumbnail.

But what is a clickbait thumbnail? What are its benefits? Does it still work now? If it does, what’s the best
way to make them?

By the end of this post, you’ll know everything there is to know about clickbait thumbnails helping you be a
better content creator. So stick around if you want to create scroll-stopping thumbnails.

What Is A Clickbait Thumbnail?

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First of all, a thumbnail is the still image people see when they come past your video. It’s sort of a
liaison between a viewer and the play button of the video. Ideally, it’s a preview of the content, the value
anyone can get from watching it, or a talking point.

It becomes a clickbait thumbnail if it doesn’t deliver what is promised if the viewer feels fooled and if
they end up disappointed by clicking your video. This is the reason why clickbait thumbnails have developed
such a negative reputation in the online world.

Initially, though, clickbait thumbnails weren’t made to mislead viewers. It used to be a clean video strategy
to attract people and induce them to click.

After all, if you can’t attract attention, no one would click on your video. If viewers don’t click, they
won’t get to watch, and if they don’t watch, it’s already a lost opportunity to get the message across or
move the viewer to take the action you’d like them to take.

However, while a misleading clickbait YouTube thumbnail can entice viewers to click on your video, it won’t
be able to retain them for the duration of the video. They’ll bounce off the moment they realize the video
isn’t what they expected, and likely avoid content from that YouTuber in the future.

And here’s where you have to be careful because that’s when a clickbaity thumbnail can completely backfire.
You captured their interest for a second there, but you’ll ultimately lose them as potential subscribers.

The good news is, that not all clickbait thumbnails are bad. Effectively and genuinely crafted clickbait
thumbnails can bring benefits.

4 Benefits Of An Effective And Genuine Thumbnail Image

i) Increases Clickthrough Rates

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A well-crafted thumbnail gets people curious and drives them to click, in turn increasing clickthrough rates.

ii) II. Boosts Brand Awareness

Before people even click on your video, you have the opportunity to present your brand and what you offer.
Plus, if the thumbnails are aligned with your branding, viewers will easily recognize another video you
produce just by seeing the thumbnail design. This is especially helpful if you’re still an emerging brand
whether for services, products like indoor fire pits, Boosts Brand Awareness or even onlineword games.

iii)Increases Topic Understanding

A well-thought-out thumbnail will compliment your video. If it’s able to deliver what is promised, it makes
it easier for the viewers to grasp the whole point of the video content.

For example, say you offer a guide for podcast software on Youtube. If you clearly convey the video as a
podcast guide, that’s what YouTubers and subscribers will expect from the content.

iv)Can Increase Search Engine Rankings

If you create your thumbnails the right way, your viewership is sure to increase search engines like Google
take note of this. If your video content generates a significant amount of viewers, Google will consider it
quality content it can push to people searching relevant keywords. Simply said, a great thumbnail helps with
SEO.

The online graphics creation niche is a
tough space, but if they can produce quality videos with scroll-stopping thumbnails, over time they’ll rank
better in search engines and drive more organic traffic and customers.

Now for the best part, the tips you can apply in creating the right clickbait thumbnails.

8 Tips On How To Create Thumbnails The Right Way

Powerful tools like Adobe Photoshop and Canva are amazing for creating clickbait thumbnails; let’s discuss 8
tips you can use to ensure your thumbnail images are getting clicks.

1. Use High-Definition Images

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I’m sure you’ll agree with me that if the image is blurry or pixelated, it gives you the notion that the
video is low-quality content.

On the other hand, if the image is crisp and clear, you’ll give viewers the idea that an effort was made
to produce high-quality video content, plus visual distinction is emphasized.

Most video hosting platforms maintain an image’s integrity if it’s at least 1280 pixels x 720 pixels.
Keep your clickbait thumbnail size at this or higher.

Also, using a high-definition resolution ensures the clickbait video’s thumbnail is easy for viewers to
read. Otherwise, they won’t be able to take the bait if they aren’t able to read it.

Additionally, adding a good preset that mirrors your
brand will make brand recognition easier.

2. Use Engaging Text

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Logically, you can’t call it a bait if it doesn’t provoke curiosity, so while you should make your text
enticing, be careful not to go overboard. You have to draw the line between an attractive thumbnail and
one that promotes false advertising. Video titles are intriguing enough to induce curiosity but not so
much that the video content fails to uphold the promise.

Provoke but don’t disappoint, or else it backfires; as I said earlier, it affects the long-term goal of
your videos. Your subscriber growth will suffer.

Here are a few ways to provoke curiosity:

  • Be mysterious– use texts like: “debunking myths about…” or “9 lies you can avoid…”.
  • Unbelievable results -use texts like “shocking anti-aging technique”. Just be careful you don’t go
    overboard.
  • Fearful -use texts like “how safe is…” or “warning, you shouldn’t…”.
  • Missing out -use text like “5 things every gamer should…” or anything that conveys
    they’re at a loss if they don’t watch the video.
  • IQ test-use text like “can you spot the…”.

For example, if you’re uploading a video to promote a review blog for digital marketing certification
programs like Reliablesoft does, you can use the missing out factor by having the text: “Top 14 Digital
Marketing Courses You Should Know”.

A great example of unbelievable results is what Close’s predictive dialer offers. The text can say ”cut
call gap to 3 seconds”. It seems unbelievable, but that’s what the software can really offer and it’s a
real attention grabber.

When crafting engaging texts there are 2 elements you should keep in mind: space and time.

You only have limited space, because most people use their iPhones or other mobile phones to view online
content. The clickbait thumbnail has to incorporate a subject image and a group of text in a 16:9 area.
It’s best if you use fewer words, 6 words, or less to avoid visual clutter.

Again, people are picky scrollers. You have a split second to stop them from browsing – another reason
why you have to keep the word count at a minimum: so they can get your message before they start
scrolling off.

Simply said, don’t overload the thumbnail with text. It avoids visual mess, it gets the message across
fast, and you don’t have to decrease the font size to ensure readability.

Speaking of readability, here are a few tips you can follow:

  • Minimize colors and shapes (any colored text will work great with a black outline).
  • Put the text in a contrasting or a plain portion of the image.
  • Don’t overkill alignment and text direction.
  • Use bold and simple fonts.

3. Take Advantage Of Color Psychology

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What does color psychology mean? It simply means you use color to determine behavior. If done
effectively, you can use color to lead the audience to the right to your content.

This might be unnecessary for some who want to be as creative as they can, but it does have a significant
subconscious impact on the viewers… especially because colors induce emotions too.

It takes a clickbait thumbnail to the next level and paves the way for a positive first impression before
the viewer clicks on the video.

One way this is done is by using a minimalist background, either gray or white, and putting the vibrantly
colored subject like a naturally picturesque flower arrangement in the middle of the photo. Subconsciously, your eyes are led to the center of the
thumbnail.

A great example of this is VPNoverviews’s What Is The Dark Web Youtube video. The thumbnail is in
grayscale but the text is in blue. Subconsciously, your focus will be on the blue text.

This works for words too. If you use red for alarming text or blue for calming text, it helps the viewer
reflect on the feeling you want to convey.

But you have to balance it with the next element we’ll talk about.

4. Be Consistent With Branding Essentials

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We’re not just talking about your logo here. We’re also talking about style elements like fonts,
composition, colors, filters, and other repeatable elements.

For this, having a thumbnail template or working with a brand agency can be very helpful. A thumbnail template is also beneficial for 3
more things:

  • A timesaver when creating clickbait thumbnails.
  • Easily recognizable on the feed so viewers won’t scroll past new content.
  • Clean and attractive-looking channel when all thumbnails are neat, looking professional, and
    uniform.

We’ll take Premio, a Shopify chat plugin
provider as our example. The website is dominantly purple and a Comic Sans font is used for the word
Premio. You can incorporate these elements into the video thumbnail so it’s easier to relate the video
to the website.

5. Leverage Emotions

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I talked a bit about this in the engaging text section when I said to provoke curiosity. Here, I’ll talk
more about the images to use.

Using an image that portrays a real human emotion, say a man with a shocked face will make it more likely
for the viewer to click on the video and watch it to get a feel of the shock the man in the image feels
just like what Coffeezilla did.

If you cause an uproar with the image you use, you’ll give the users the emotion they should have on the
content.

Other than a shocked face to elicit surprise, you can have a picture of a man with sad eyes to induce
empathy or a man with a grin to elicit excitement. For example, if you make a video promoting growth
hacking tools, you can use a grinning face to convey how excited you can get to see your business grow,
it makes for an attractive thumbnail.

On the other hand, if you talk about affiliate marketing ROI in your video, you’d use a shocked face to
make the viewers feel they’d be surprised to know how the content can help them do that.

Emotionally-charged pics with a real human face as a clickbait thumbnail grasp the attention and work
best for clickthrough rates.

6. Stay Within The Context

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I cannot emphasize this enough, a clickbait thumbnail that stays within the context sets the right
expectations and prevents disappointment.

Whatever the video is for, whether it’s to promote a costume for an upcoming event or a dress forms service, the thumbnail design should
reflect the emotional value and the information they’ll get in front of the content.

It should provoke curiosity while resonating with the audience’s pain points.

To help you out with this, you can create a video thumbnail mood board checklist. You can ask questions
like:

  • What is the video’s goal?
  • What tone of voice should I use?
  • What’s the video’s target emotion?
  • What colors and words evoke the target emotion?

For a service-based business, a video version of the blog like this usability
testing
article will have the goal of brand awareness. The tone of voice used will be
professional since it’s in the business niche. The target emotion will be excitement and the colors that
can be used are blue for business stability and yellow for vibrance.

If you get these questions answered, it’ll be easier for you to conceptualize a clickbait thumbnail that
goes with the vibe you want for the video.

7. Assess The Layout

Different video streaming or video hosting platforms have their own video formatting. Be sure to check
where the play button sits so it wouldn’t obstruct key elements of the clickbait thumbnail.Arrange elements appropriately and research about the most recent graphic design trends.

The play button can cover part of the text or be in the middle of a face. As a general tip, avoid placing
vital information in the center of the clickbait thumbnail.

Alongside the play button, is also a length indicator on most video streaming platforms. It can cover a
logo, overlap with a word, or sit on an important portion of the image. So another good tip is to avoid
placing vital elements on the lowest 1/8th strip of the video.

The same goes for the upper 1/8th of the video where you’ll likely find the title bar.

Not all video platforms are the same, so it’s best to assess the platform you’ll use first before
crafting your clickbait thumbnail designs.

As a general rule, make sure there’s visual hierarchy so you can direct
users to areas where their action is needed. Using heat maps will also help you optimize the layout.

8. Optimize For Mobile

As said earlier, most people use iPhone or Android devices to browse the internet. In fact, statistics
show that on average, each person spends over 5 hours using their phones to browse the internet or play
online games.

As also said earlier, there’s a prediction of almost $250 million regular video viewers by 2022 showing
how heavy video consumption is. Along with that is the heavy competition for attention among video
creators highlighting, even more, the need to stand out and use clickbait thumbnails the right way.

For this, other than ensuring a good contrast of the image and text and eliminating unnecessary visual
clutter, the thumbnail should retain its quality even when zoomed in.

The Bottom Line

Clickbait thumbnails are the absolute first interaction between the viewer and the video. It’s an important
element that should never be neglected because it carries with it a decisive role that could make or break
your video content.

Always go back to your goals and your target audience. Always keep in mind what induces curiosity in them.
This means you’ll have to do a bit of research before creating the clickbait thumbnails.

Once you determine your goals and what your target audience likes, be sure to use high-definition images,
engaging text, color psychology, consistent branding, audience emotions, the platform’s layout, and
mobile-friendly features in order to create the most effective clickbait thumbnail possible.

In many cases, some A/B testing will do wonders. Try out at least 2 clickbait thumbnail variations by
altering one element at a time to see what works best.

Keeping all of this in mind will help you make scroll-stopping and eye-catching thumbnails so you have the
best reach audience-wise, and can start turning viewers into subscribers, and subscribers into clients.

Burkhard Berger is the founder of Novum™. Follow Burkhard on his journey from $0 to $100,000 per month. He’s
sharing everything he learned in his income
reports
on Novum™ so you can pick up on his mistakes and wins.

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