5 Upcoming Cybersecurity Risks and Concerns of Web 3.0 and The Metaverse

May 21, 2022

Web 3.0 and the metaverse are forging a new virtual digital world. Both promise an immersive virtual experience that will challenge online connectivity as we know it. Whilst this digital future promises countless benefits it raises concerns, particularly in security.

Huge investments are being made to paint this digital future. Facebook co-founder Mark Zuckerberg has rebranded to Meta Platforms. Like the evolution of webinnovation changes, Zuckerberg is banking on the future.

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Internet technology evolves rapidly. Digital innovations spawn from ideas into reality in an instant. The World Wide Web is currently experiencing one of these innovations. As we speak, the WWW is in a transitional phase, shifting from Web 2.0 to Web 3.0.

Web 3.0 adopts artificial intelligence and the metaverse. Both innovations encourage a completely immersive experience where exploration is cutting-edge and simplified.

Digital devices such as chatbot use cases will be fully realized in a virtual reality environment. Web 3.0 and the metaverse want us to experience the reality of the outside world from the inside.

With digital advancement comes digital risks. In this post, we will explore our digital future with Web 3.0 and the metaverse, and if we can secure it.

What is Web 3.0 and the metaverse

Technology shapes the internet of the future. Web 3.0 and the metaverse will shape how we’ll consume content in the future. Let’s take a deeper look into both innovations.

Web 3.0

The web has become the most valuable information resource in the world. Users can interact and share across a vast number of online applications. Apps of today are built on the web rather than inside a desktop computer. Immersion is an endless landscape on today’s internet.

Web 3.0 ambition is to power the next wave of internet applications and services. Today’s version of the internet is Web 2.0. Innovations such as social media apps, blogs, and content-sharing websites have powered Web 2.0’s development.

Web 3.0 aims to streamline app building platforms for online developers. This is performance popular apps and others will be able to benefit from moving forwards.

Web 3.0 aims to streamline app building platforms for online developers. This is performance popular apps and others will be able to benefit from moving forwards.

This high performance propels user-created content with communication being its key focus.

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Web 2.0, companies provide applications and services in a centralized manner. Meaning companies such as Instagram and Microsoft have complete control over their user’s content.

User preferences are then collected and used in marketing such as a podcast marketing strategy or individual online ads.

User preferences are then collected and used in marketing such as a podcast marketing strategy or individual online ads.

Web 3.0 aims to stop this involvement by introducing a fully decentralized and democratized internet. It will produce a semantic web where all data is connected.

This will be utilized through underlying blockchain technology. It will enable users to interact with online services governed by peer-to-peer networks rather than a single entity server.

Meaning there will be no centralized ownership of content and users have full control of their digital identity.

The metaverse

The metaverse is a fully immersive successor to the internet. It’s a combination of virtual reality (VR), augmented reality (AR), mixed reality (MR), gaming, cryptocurrencies, and social media.

It’s a 3D reality where the user’s digital world is immersive. In the metaverse, a company’s remote office phone system will take on the form of VR headsets and meetings between digital avatars. Simply put, the metaverse will transform the internet from 2D to 3D.

Examples of this innovation would be a virtual seat at a sports game or trying on clothes in a digital store.

Transactions in the metaverse will occur through a cryptocurrency blockchain. Blockchain is a technology that permanently records transactions, typically in a decentralized ledger.

It’s the difference between a bank keeping track of your account versus a network of computers.

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Cryptocurrency in the metaverse allows complete transparency of transactions. It’s a public ledger of historic transactions. Public blockchains like Bitcoin and Ethereum also promote transparency.

This transparency is in direct contrast to traditional banking books. It will make the difference between revenue operations and sales operations interchangeable. Both will adopt a transparent holistic approach where they can progress together.

This is why non-fungible tokens (NFTs) are being used in the metaverse. They are viewed as an asset as their uniqueness can be proved via the ledger.

5 cybersecurity risks and concerns

As the ecosystem of Web 3.0 and the metaverse is still in development, cybersecurity risks go beyond today’s scope of view. Let’s take a look at 5 risks and concerns facing the future of the internet.

Privacy

A recent survey revealed that 74% of Americans are more concerned with their online privacy than ever before. With the technological advancement of Web 3.0, the risks are unknown and questions have arisen about future digital security.

Total immersion brings more issues to its users. With its vast digital landscape, how will regulators respond to illegal content being hosted? Who will have jurisdiction to apply corresponding laws? Who will process identifiable information?

In a fully immersive existence, safety in interactions will need to be monitored. The opportunity for someone to masquerade as someone else in a 3D environment will be a concern in many interactions.

One of the main privacy issues with the metaverse is the sheer amount of personal data available. The data collected on individual participants will be far more intimate and in-depth.

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Traditional social media or services such as whois domain lookup will be transported in the metaverse. Companies will be able to track biometric data such as facial expressions and vocal inflections in real-time. A user’s entire behavior has the potential to be stolen.

This means user behavior will be monitored and used for personal advertising campaigns. A user’s privacy on Web 3.0 will be non-existent if stolen.

Cybercrime

As we have looked at earlier, Web 3.0 decentralizes the internet. It allows users to control their data and identity by stepping away from the “if it’s free, you’re a product” motto. Web 3.0 gives data back to the entities who own it.

Whilst this model benefits the user, the lack of central data access makes it more difficult to police cybercrime. This will be especially problematic when it comes to online harassment, hate speech, and child abuse images. In a decentralized web, who will enforce worldwide hosted content?

Without central control and access to data, policing cybercrime will be impossible. The advantages of a centralized web ensure governments make large corporations enforce laws.

Cybercrime will rely on users taking more responsibility for their data and online interactions. Services such as a Myraah Web 3.0 locker secure a user’s data in a private locker, allowing them to take control of their online security.

Cryptocurrency wallets

Cryptocurrency wallets store digital assets such as non-fungible tokens (NFTs) and cryptocurrencies. Carrying your wallet in the metaverse will be an essential act. Your digital wallet will include your avatars, avatar clothing, and avatar animations.

Your crypto wallet will also be linkable to real-world identities. You will be able to buy music, movies, and apps and it will be associated with your reputation scores. So your actions in the metaverse will affect your real-world reality.

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Most platforms in the metaverse will need a crypto wallet. The problem with this is criminals today can impersonate someone on the metaverse and gain access to their wallet with ease.

Many users aren’t tech-savvy enough to add security features to their wallets such as two-factor authentication.

The problem arises in the metaverse as it’s not monitored with rules and regulations. It could lead to the death of privacy in the digital landscape as we know it. It’s up to the users to secure their cryptocurrency and user security applications can be ignored.

Risks of decentralization

Decentralization is key to ensuring the internet remains a public resource that is available to all users. The open-source nature of Web 3.0 means that contributors can collaborate from day one.

With this transparency comes extreme security vulnerabilities of integrated data. Only one account will contain all a user’s personal data and it will be protected by a single password.

Imagine if a cybercriminal gets hold of this password. They will be able to access and control a user’s entire life. People who spend more time in the metaverse molding their online personalities will have a lot more to lose.

Then there’s also the fact that large tech companies are leading this change. Their involvement raises concerns about users’ anonymity and information.

Technical limitations

The tech powering Web 3.0 and the metaverse are still in its infancy. Centralized platforms are powered by hi-tech technologies. Decentralized networks are new and because of this they face latency issues.

Web 2.0 can operate the best small business phone systems and other remote capabilities with ease. Web 3.0 runs on a decentralized network that is facing a gradual transition rather than a rapid one. So it is behind in terms of connectivity.

These latency issues will cause adoption rates of the new internet to decrease. Not everyone will favor its benefits over the speed of Web 2.0. Technical limitations will leave people behind and more open to security risks than ever before.

Final thoughts

Web 3.0 and the metaverse is still in its infancy. We don’t fully understand its possibilities as well as its negatives. A decentralized digital landscape sounds great on paper, but will the general public want to go along for the journey?

The metaverse capabilities will allow users the chance to experience a reality that they may never have the chance to experience. It’s a revolutionary technology that will change our online experience as we know it.

But does that mean users will be lost to augmented reality. Will users prefer their online lives to their real ones? Will they stay online whilst the outside world passes them by?

It’s these questions that only time will tell. It’s a digital future, so let’s hope it’s a good one.

Jenna Bunnell – Senior Manager, Content Marketing, Dialpad

Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system which features a Dialpad conference call that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways. She has also written for sites such as LandingCube and CrankWheel. Check out her LinkedInprofile.

Do follow our LinkedIn page for updates: [ Myraah IO on LinkedIn ]

Web 3.0 Marketing 101: Introduction to Digital Promotion in a New Platform

May 14, 2022

So you’re ready to take your business to the next level in this digital age? Great plan. A whopping 80% of Americans are now active internet users, and businesses with a strong online presence are more likely to succeed.

You may be asking yourself, ‘how can I stay ahead of the curve and make sure your business is visible on the web?’ The answer. Web 3.0 marketing.

Not sure what that is yet? Don’t fret! We’re giving you a heads up on all things Web 3.0 Marketing – from what it is to how it will impact your business and even some tips for getting started.

Let’s dive in!

What is Web 3.0 Marketing?

Let’s take the tech company Dialpad as an example. They sell Dialpad contact center softwareto their customers. In the past, they may have used traditional marketing tactics like TV ads, print ads, and billboards to
their products. However, today, they can now use web 3.0 marketing technologies such as chatbots, machine learning algorithms, and semantic analysis to better understand their customers’ needs in real-time. This allows them to create more effective marketing campaigns and ultimately, boost sales.

What happened to Web 1.0 and 2.0?

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In order to understand web 3.0 marketing, it’s essential first to understand its predecessors – web 1.0 and web 2.0. Let’s take a look at the evolution of web.

Web 1.0 was the first generation of the internet, and it was mostly static content with very little interactivity. Websites were typically one-way communication channels, where businesses would push information out to customers without much opportunity for feedback. For example, say you wanted to find alternatives to phone.com, you would simply search for this information on Google and read the results. There was very little interactivity or personalization in web 1.0 marketing – it was a far cry from today’s web 3.0 marketing landscape.

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Web 2.0 emerged in the early 2000s, and it brought with it a new level of interactivity and collaboration. Social media platforms like Facebook and Twitter changed the landscape of the internet, and businesses now have to learn how to engage with their customers in a two-way conversation.

Now, these alternatives to phone.com are more readily available, as users can find information about different brands and products on social media platforms, comment on their experience, and even share it with others. It was a turning point in online marketing and promotion that allowed businesses to engage with customers in a much more dynamic way.

Key Features of Web 3.0 Marketing

Semantic Web

One of the most exciting features of web 3.0 marketing is semantic web, which can leverage artificial intelligence to analyze and make sense of huge amounts of data in real-time. This means that businesses can get a much more accurate understanding of their customers’ needs and wants, allowing them to create truly personalized interactions, promotions, and content based on this data.

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Artificial Technology

Speaking of artificial intelligence, this technology is playing a big role in web 3.0 marketing. AI-powered chatbots are being used by businesses to interact with customers in a more natural way, and machine learning algorithms are being used to create more targeted and effective marketing campaigns.

Blockchain Technology

Blockchain technology is another key feature of web 3.0 marketing, and it’s one that has the potential to revolutionize online advertising. Blockchain is a decentralized database that allows for transparent and secure transactions between two parties. This could potentially disrupt the current online advertising model, which is plagued by issues like fraud and a lack of transparency.

With blockchain technology, advertisers and publishers can connect directly, with no centralized advertising platform or middleman involved. This means that the entire process of buying and selling advertising is more efficient and transparent, leading to better results for advertisers and publishers alike.

Ways web 3.0 will impact business

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There are many ways that web 3.0 is set to change the face of online marketing and promotion, and businesses will need to be prepared for these changes in order to stay competitive.

One key trend is the rise of artificial intelligence and machine learning algorithms. These technologies allow businesses to collect data about their customers on a much broader scale than before and to use this data to create more personalized experiences. This technology allows businesses to leverage emotional intelligence and create targeted marketing campaigns based on a wide range of factors, such as location, demographics, and previous browsing history. After all, humans are depth-sensing machines, so your website should be too.

Another big trend is the development of semantic web technologies. This refers to ways of structuring data so that machines can better understand it and use it for specific purposes. For example, semantic data mining allows businesses to extract insights from customer data more easily and to use that information in their marketing efforts.

Finally, another important trend is the rise of chatbots and other interactive communication tools. These allow customers to have conversations with businesses in a much more natural way, which can greatly improve engagement levels.

Overall, web 3.0 is set to change the way businesses engage with their customers, and those who are not prepared may fall behind in the competitive landscape. It’s essential for businesses to understand these changes and to adapt their marketing strategies accordingly in order to stay ahead of the curve.

7 tips to prepare your business for web 3.0 marketing

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1. Get to know your customers better

In order to create more targeted and personalized marketing campaigns, you need to have a deep understanding of your target customer base. Use data mining and analysis tools to learn more about their demographics, interests, and needs.

For example, if you’re a business leader who wants to knowhow to promote affiliate marketing linkswith social media, the first step would be to understand your target customer. What social media platforms do they use? What kind of content are they interested in? What needs do they have that your product or service can address?

2. Use data to create targeted marketing campaigns

As mentioned above, one of the key features of web 3.0 is the ability to collect and utilize data in powerful ways. Utilize tools like artificial intelligence, machine learning algorithms, and semantic web technologies to understand your customers and create more targeted marketing campaigns.

Some of the most popular uses of these technologies include creating search engine marketing (SEM) campaigns using semantic data mining techniques or launching chatbots to communicate with your customers in a personalized, interactive way.

3. Experiment with new communication tools

Web 3.0 is all about interactivity and collaboration, so it’s important to experiment with new communication tools that facilitate this kind of interaction. Some popular examples include chatbots, social media platforms, and messaging apps.

Chatbots and other new technologies are also great for team morale as they help employees stay connected and engaged in a more efficient way, streamline workflows, and are a great way to avoid overworking employees.

4. Create a seamless customer experience

In order to keep your customers engaged, it’s important to create a cohesive and seamless customer experience across all channels. This means that your marketing campaigns should be consistent across all platforms and that your customer service should be equally responsive and helpful no matter how customers choose to interact.

5. Stay up-to-date on emerging trends and technologies

In order to stay competitive in the digital landscape, it’s essential to always be on top of new trends and developments that may impact your marketing efforts. If you have your own app, you should know about scripted and unscripted tests through software like testrail Or, if you manage a website, you should be using Google Analytics and other webmaster tools to track your site’s performance.

The best way to do this is by subscribing to relevant blogs and industry newsletters, attending conferences and webinars, and conducting regular research.

6. Invest in the right tools and resources

Finally, in order to be successful with web 3.0 marketing, it’s important to invest in the right tools and resources. This includes both technology and human resources. Make sure you have the right team in place to help you execute your marketing campaigns and that you’re using the best tools available to help you collect and analyze data.

7. With Great data comes great responsibility.

Utilize data ethically and responsibly in order to create a positive customer experience while also protecting the privacy of your individual customers and their personal information. The same way you would use call recording disclosure when recording a phone call, communicate how you intend to use the data you collect and ensure that your customers feel comfortable sharing their information. This may involve creating clear privacy policies or obtaining consent before collecting data.

Final Thoughts

As we move into the next era of the internet, it’s important for businesses to understand how web 3.0 marketing can be used to their advantage. By utilizing data and new technologies, businesses can create more targeted marketing campaigns, experiment with new communication tools, and create a seamless customer experience.

Additionally, it’s important to stay up-to-date on emerging trends and invest in the right tools and resources in order to be successful with web 3.0 marketing. So, whether you’re an entrepreneur or an established business, now is the time to start preparing for this exciting new shift in digital promotion!

Experience Web 3.0 for the first time with Myraah. Store your Files, Images, Videos, Websites, Data and NFTs on secure & distributed storage. Built for speed and simplicity, Myraah’s Web3 storage solution is paving the way for a more resilient internet.

Good luck and happy marketing!

Authored by:

Grace Lau – Director of Growth Content, Dialpad

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered VoIP phone systems for small business for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Grace Lau also published articles for domains such as Tapfiliate and Easy Affiliate. Here is her LinkedIn

Do follow our LinkedIn page for updates: [ Myraah IO on LinkedIn ]

How To Use A Clickbait Thumbnail The Right Way

May 5, 2022

Believe it or not, clickbait thumbnails can make or break your youtube and social media platforms video
content.

When people are browsing content online (especially on their phones), they tend to be picky and scroll past
anything that doesn’t quickly grab their attention. That’s why thumbnails are huge deciding factors in
whether a video is worth watching or not.

Statista.com reports 228.8 million video viewers in 2018 and predicts 248.9 million
viewers in 2022. That’s a great big chunk of the online audience right there.

So whether you’re a video creator for a Youtube channel offering online practice tests, or monetizing video streaming for B2B services, an eye-catching thumbnail can mean the difference between getting lost
in a platform’s algorithm or standing out in a crowd of videos.

And what’s the most common strategy to get attention on online videos?? A clickbait thumbnail.

But what is a clickbait thumbnail? What are its benefits? Does it still work now? If it does, what’s the best
way to make them?

By the end of this post, you’ll know everything there is to know about clickbait thumbnails helping you be a
better content creator. So stick around if you want to create scroll-stopping thumbnails.

What Is A Clickbait Thumbnail?

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First of all, a thumbnail is the still image people see when they come past your video. It’s sort of a
liaison between a viewer and the play button of the video. Ideally, it’s a preview of the content, the value
anyone can get from watching it, or a talking point.

It becomes a clickbait thumbnail if it doesn’t deliver what is promised if the viewer feels fooled and if
they end up disappointed by clicking your video. This is the reason why clickbait thumbnails have developed
such a negative reputation in the online world.

Initially, though, clickbait thumbnails weren’t made to mislead viewers. It used to be a clean video strategy
to attract people and induce them to click.

After all, if you can’t attract attention, no one would click on your video. If viewers don’t click, they
won’t get to watch, and if they don’t watch, it’s already a lost opportunity to get the message across or
move the viewer to take the action you’d like them to take.

However, while a misleading clickbait YouTube thumbnail can entice viewers to click on your video, it won’t
be able to retain them for the duration of the video. They’ll bounce off the moment they realize the video
isn’t what they expected, and likely avoid content from that YouTuber in the future.

And here’s where you have to be careful because that’s when a clickbaity thumbnail can completely backfire.
You captured their interest for a second there, but you’ll ultimately lose them as potential subscribers.

The good news is, that not all clickbait thumbnails are bad. Effectively and genuinely crafted clickbait
thumbnails can bring benefits.

4 Benefits Of An Effective And Genuine Thumbnail Image

i) Increases Clickthrough Rates

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A well-crafted thumbnail gets people curious and drives them to click, in turn increasing clickthrough rates.

ii) II. Boosts Brand Awareness

Before people even click on your video, you have the opportunity to present your brand and what you offer.
Plus, if the thumbnails are aligned with your branding, viewers will easily recognize another video you
produce just by seeing the thumbnail design. This is especially helpful if you’re still an emerging brand
whether for services, products, or even online
word games.

iii)Increases Topic Understanding

A well-thought-out thumbnail will compliment your video. If it’s able to deliver what is promised, it makes
it easier for the viewers to grasp the whole point of the video content.

For example, say you offer a guide for podcast software on Youtube. If you clearly convey the video as a
podcast guide, that’s what YouTubers and subscribers will expect from the content.

iv)Can Increase Search Engine Rankings

If you create your thumbnails the right way, your viewership is sure to increase search engines like Google
take note of this. If your video content generates a significant amount of viewers, Google will consider it
quality content it can push to people searching relevant keywords. Simply said, a great thumbnail helps with
SEO.

The online graphics creation niche is a
tough space, but if they can produce quality videos with scroll-stopping thumbnails, over time they’ll rank
better in search engines and drive more organic traffic and customers.

Now for the best part, the tips you can apply in creating the right clickbait thumbnails.

8 Tips On How To Create Thumbnails The Right Way

Powerful tools like Adobe Photoshop and Canva are amazing for creating clickbait thumbnails; let’s discuss 8
tips you can use to ensure your thumbnail images are getting clicks.

1. Use High-Definition Images

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I’m sure you’ll agree with me that if the image is blurry or pixelated, it gives you the notion that the
video is low-quality content.

On the other hand, if the image is crisp and clear, you’ll give viewers the idea that an effort was made
to produce high-quality video content, plus visual distinction is emphasized.

Most video hosting platforms maintain an image’s integrity if it’s at least 1280 pixels x 720 pixels.
Keep your clickbait thumbnail size at this or higher.

Also, using a high-definition resolution ensures the clickbait video’s thumbnail is easy for viewers to
read. Otherwise, they won’t be able to take the bait if they aren’t able to read it.

Additionally, adding a good preset that mirrors your
brand will make brand recognition easier.

2. Use Engaging Text

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Logically, you can’t call it a bait if it doesn’t provoke curiosity, so while you should make your text
enticing, be careful not to go overboard. You have to draw the line between an attractive thumbnail and
one that promotes false advertising. Video titles are intriguing enough to induce curiosity but not so
much that the video content fails to uphold the promise.

Provoke but don’t disappoint, or else it backfires; as I said earlier, it affects the long-term goal of
your videos. Your subscriber growth will suffer.

Here are a few ways to provoke curiosity:

  • Be mysterious– use texts like: “debunking myths about…” or “9 lies you can avoid…”.
  • Unbelievable results -use texts like “shocking anti-aging technique”. Just be careful you don’t go
    overboard.
  • Fearful -use texts like “how safe is…” or “warning, you shouldn’t…”.
  • Missing out -use text like “5 things every gamer should…” or anything that conveys
    they’re at a loss if they don’t watch the video.
  • IQ test-use text like “can you spot the…”.

For example, if you’re uploading a video to promote a review blog for digital marketing certification
programs like Reliablesoft does, you can use the missing out factor by having the text: “Top 14 Digital
Marketing Courses You Should Know”.

A great example of unbelievable results is what Close’s predictive dialer offers. The text can say ”cut
call gap to 3 seconds”. It seems unbelievable, but that’s what the software can really offer and it’s a
real attention grabber.

When crafting engaging texts there are 2 elements you should keep in mind: space and time.

You only have limited space, because most people use their iPhones or other mobile phones to view online
content. The clickbait thumbnail has to incorporate a subject image and a group of text in a 16:9 area.
It’s best if you use fewer words, 6 words, or less to avoid visual clutter.

Again, people are picky scrollers. You have a split second to stop them from browsing – another reason
why you have to keep the word count at a minimum: so they can get your message before they start
scrolling off.

Simply said, don’t overload the thumbnail with text. It avoids visual mess, it gets the message across
fast, and you don’t have to decrease the font size to ensure readability.

Speaking of readability, here are a few tips you can follow:

  • Minimize colors and shapes (any colored text will work great with a black outline).
  • Put the text in a contrasting or a plain portion of the image.
  • Don’t overkill alignment and text direction.
  • Use bold and simple fonts.

3. Take Advantage Of Color Psychology

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What does color psychology mean? It simply means you use color to determine behavior. If done
effectively, you can use color to lead the audience to the right to your content.

This might be unnecessary for some who want to be as creative as they can, but it does have a significant
subconscious impact on the viewers… especially because colors induce emotions too.

It takes a clickbait thumbnail to the next level and paves the way for a positive first impression before
the viewer clicks on the video.

One way this is done is by using a minimalist background, either gray or white, and putting the vibrantly
colored subject in the middle of the photo. Subconsciously, your eyes are led to the center of the
thumbnail.

A great example of this is VPNoverviews’s What Is The Dark Web Youtube video. The thumbnail is in
grayscale but the text is in blue. Subconsciously, your focus will be on the blue text.

This works for words too. If you use red for alarming text or blue for calming text, it helps the viewer
reflect on the feeling you want to convey.

But you have to balance it with the next element we’ll talk about.

4. Be Consistent With Branding Essentials

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We’re not just talking about your logo here. We’re also talking about style elements like fonts,
composition, colors, filters, and other repeatable elements.

For this, having a thumbnail template or working with a brand agency can be very helpful. A thumbnail template is also beneficial for 3
more things:

  • A timesaver when creating clickbait thumbnails.
  • Easily recognizable on the feed so viewers won’t scroll past new content.
  • Clean and attractive-looking channel when all thumbnails are neat, looking professional, and
    uniform.

We’ll take Premio, a Shopify chat plugin
provider as our example. The website is dominantly purple and a Comic Sans font is used for the word
Premio. You can incorporate these elements into the video thumbnail so it’s easier to relate the video
to the website.

5. Leverage Emotions

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I talked a bit about this in the engaging text section when I said to provoke curiosity. Here, I’ll talk
more about the images to use.

Using an image that portrays a real human emotion, say a man with a shocked face will make it more likely
for the viewer to click on the video and watch it to get a feel of the shock the man in the image feels
just like what Coffeezilla did.

If you cause an uproar with the image you use, you’ll give the users the emotion they should have on the
content.

Other than a shocked face to elicit surprise, you can have a picture of a man with sad eyes to induce
empathy or a man with a grin to elicit excitement. For example, if you make a video promoting growth
hacking tools, you can use a grinning face to convey how excited you can get to see your business grow,
it makes for an attractive thumbnail.

On the other hand, if you talk about affiliate marketing ROI in your video, you’d use a shocked face to
make the viewers feel they’d be surprised to know how the content can help them do that.

Emotionally-charged pics with a real human face as a clickbait thumbnail grasp the attention and work
best for clickthrough rates.

6. Stay Within The Context

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I cannot emphasize this enough, a clickbait thumbnail that stays within the context sets the right
expectations and prevents disappointment.

Whatever the video is for, whether it’s to promote a costume for an upcoming event or a dress forms service, the thumbnail design should
reflect the emotional value and the information they’ll get in front of the content.

It should provoke curiosity while resonating with the audience’s pain points.

To help you out with this, you can create a video thumbnail mood board checklist. You can ask questions
like:

  • What is the video’s goal?
  • What tone of voice should I use?
  • What’s the video’s target emotion?
  • What colors and words evoke the target emotion?

For a service-based business, a video version of the blog like this usability
testing
article will have the goal of brand awareness. The tone of voice used will be
professional since it’s in the business niche. The target emotion will be excitement and the colors that
can be used are blue for business stability and yellow for vibrance.

If you get these questions answered, it’ll be easier for you to conceptualize a clickbait thumbnail that
goes with the vibe you want for the video.

7. Assess The Layout

Different video streaming or video hosting platforms have their own video formatting. Be sure to check
where the play button sits so it wouldn’t obstruct key elements of the clickbait thumbnail.Arrange elements appropriately and research about the most recent graphic design trends.

The play button can cover part of the text or be in the middle of a face. As a general tip, avoid placing
vital information in the center of the clickbait thumbnail.

Alongside the play button, is also a length indicator on most video streaming platforms. It can cover a
logo, overlap with a word, or sit on an important portion of the image. So another good tip is to avoid
placing vital elements on the lowest 1/8th strip of the video.

The same goes for the upper 1/8th of the video where you’ll likely find the title bar.

Not all video platforms are the same, so it’s best to assess the platform you’ll use first before
crafting your clickbait thumbnail designs.

As a general rule, make sure there’s visual hierarchy so you can direct
users to areas where their action is needed. Using heat maps will also help you optimize the layout.

8. Optimize For Mobile

As said earlier, most people use iPhone or Android devices to browse the internet. In fact, statistics
show that on average, each person spends over 5 hours using their phones to browse the internet or play
online games.

As also said earlier, there’s a prediction of almost $250 million regular video viewers by 2022 showing
how heavy video consumption is. Along with that is the heavy competition for attention among video
creators highlighting, even more, the need to stand out and use clickbait thumbnails the right way.

For this, other than ensuring a good contrast of the image and text and eliminating unnecessary visual
clutter, the thumbnail should retain its quality even when zoomed in.

The Bottom Line

Clickbait thumbnails are the absolute first interaction between the viewer and the video. It’s an important
element that should never be neglected because it carries with it a decisive role that could make or break
your video content.

Always go back to your goals and your target audience. Always keep in mind what induces curiosity in them.
This means you’ll have to do a bit of research before creating the clickbait thumbnails.

Once you determine your goals and what your target audience likes, be sure to use high-definition images,
engaging text, color psychology, consistent branding, audience emotions, the platform’s layout, and
mobile-friendly features in order to create the most effective clickbait thumbnail possible.

In many cases, some A/B testing will do wonders. Try out at least 2 clickbait thumbnail variations by
altering one element at a time to see what works best.

Keeping all of this in mind will help you make scroll-stopping and eye-catching thumbnails so you have the
best reach audience-wise, and can start turning viewers into subscribers, and subscribers into clients.

The Bottom Line

Burkhard Berger is the founder of Novum™. Follow Burkhard on his journey from $0 to $100,000 per month. He’s
sharing everything he learned in his income
reports
on Novum™ so you can pick up on his mistakes and wins.

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